giving you the edge
Victories that start fifteen points down and advocacy efforts that secure hundreds of millions in support don’t just happen, they take careful planning, agile strategy and resources that outpace your opponent.
With great campaigns
You have the vision — we have the team, expertise and passion to make it a reality. With over two-decades of experience on some of the most challenging efforts, we have a good sense of where we would like to start. Working closely with you, we’ll fill in the gaps, tailor things to meet your unique needs and build a winning effort.
Crisis communications and media relations
Let’s face it, crisis happens and not all PR is good PR. Bad media coverage can derail or even destroy your effort. Nobody wants that. We will help guide you through any problems and plan for those that may come up. We’re even happy to act as your spokesperson if needed. PR done well can fuel your effort. We’ll work with you to develop a focused and effective communications plan to keep you on track.
Messages that win
People want to know about issues that matter to them, but they’re saturated with information and the struggles of their daily lives. We get it and develop our messages (and other things) to reach them in the most effective ways possible. It’s not about being cute or even heavy handed. It’s about laying out the options and compelling people to stand with us. We’ll bring our experience to your team and make sure your valuable resources are being spent on messages that are going to matter.
Traditional & Online Paid Media
People get their information from a variety of platforms and in a variety of ways. There’s no single way to reach them and that’s a good thing. We have a national network of award-winning television/radio production and media buying partners to give you the edge. And our work doesn’t end with television, radio. We’ll take your message online with pre-roll video (online commercials), strategic social networking and direct online advertising. Our work is highly targeted and when we need advanced online buying we’ll bring in our national online buying team to develop a buy that maximizes the impacts of your ads.
Live, Automated, Text Messaging and Tele-Town Hall Phone Solutions
We’re plugged into the most powerful live, automated, SMS/MMS texting systems and telephone town hall systems in the country — and we’re not afraid to use them (properly). In today’s climate, phones can give you the edge or send you in the wrong direction. It’s why year after year, clients trust us with their calling programs. We know how to turn custom telephone strategies into tens of thousands of calls to elected officials, hundreds of thousands of votes or even drive grassroots activities. We are also specialists in streaming telephone town hall events to give you an unprecedented opportunity to speak and interact with an unlimited audience in an environment that makes sure everyone’s voice is heard.
Print Production & Direct Mail
Even with all of the advances in online marketing and social media, direct mail is still one of the most effective tools to ensure you reach the people who will make the difference. When people see your piece you may only have five to ten seconds of their attention, but for that moment a well designed, visual piece can convey and reinforce all the information you need. We know it’s not cheap, so we target the heck out of our mailings and only work with the most seasoned graphic designers, printers and mail houses to make sure that your mailings deliver your message at the right time and in the right way.